David Southern DMS MBA

Director – Pathway Communications

David established Pathway Communications in 2008 in response to the rapidly changing healthcare sector. Since its formation he has worked with both primary and secondary care trusts developing and implementing new clinical services. He has also worked with pharmaceutical companies developing their NHS strategy.

He has developed a significant network of associates which means he is able to offer new and innovative solutions to the healthcare sector. He has established an exclusive arrangement with leading simulation software providers, Simul8 Corporation. David is an expert in commissioning and particularly in the interpretation of hospital data for commercial use by pharmaceutical companies. His dual knowledge of the health sector as well as understanding the commercial requirements of the pharmaceutical company has led him to develop an innovative approach, using patient pathway models populated with hospital data to identify key opportunities for saving the NHS money.

Before setting up Pathway Communications David worked in the Pharmaceutical industry for 15 years, for the last three years as Head of NHS strategy. David has developed industry leading solutions enabling organisations to describe the value they add to the health care sector and thereby add value to patients, the NHS, and suppliers.

 

Education, professional training, affiliations

and leadership positions:

David holds an MBA from The OU Business School and a Diploma in Management Studies.

He is an active member and regular contributor to the Pharmaceutical Marketing Society and a past member of the ABPI NHS Task Force.

David speaks regularly on the NHS environment for organisations such as NHS Elect, Pharmaceutical Marketing Society and Henley Management College Pharmaceutical Forum.