David Southern DMS MBA

David established Pathway Communications in response to the rapidly changing healthcare environment. David comes to Pathway with a wealth of experience in marketing and communications in the healthcare industry.

David’s is focused on developing value for the NHS through understanding the environment and the data, thereby helping organisations design successful strategies and then turning strategies into successful tactics.

Before setting up Pathway Communications David worked for Napp Pharmaceuticals. For the last three years he has specialised in understanding the NHS and its environment. David has developed industry leading solutions building online commission tools that enabling organisations to commission pain services and share experiences with other PCTs, before he left over 90 organisations had registered and were actively redesigning pain services.

Feedback from NHS customers “it is so exciting to sit here with someone who understands what we are facing and has the tools to assist us in developing services. That in turn will help us meet our targets. This tool will save me so much time and will ensure that I have a succinct and valid business plan to present to the board”.

Feedback from Antony Mattesich Managing Director Napp Pharmaceuticals "When I first came to Napp in 2005, David helped me and the whole company through the early stages of a transformation of the Napp brand. As part of this process, David was instrumental in weaving together insights from key stakeholders that made us see Napp as it was and then led us through a visioning exercise that enabled us choose what we wanted to become. Nearly four years later, we are still on the path that David helped map out for us. He is truly a great thinker".

David has a wealth of experience of communicating and marketing in the NHS environment. He led many successful communication projects and understands how to use communications skills to inform and change behaviour.